Hi, I’m Hugo, father of two, UI/UX Designer and Web Developer from Porto. Yes my brain works on both sides. On one side, creativity flows, driven by a deep focus on user experience, research, and thoughtful design decisions. I care about understanding people, their needs, and how products can genuinely improve the way they interact with technology. On the other side, I have a strong engineering mindset. I enjoy writing code and building user-centred web solutions for different types of businesses. My goal is always the same: to create digital experiences that are simple, thoughtful and built to last.
Experience
UX Specialist
Bosch Home Confort
(2024 – Present)
My primary responsibility is to deliver intuitive and effective UX and UI for custom digital products by conducting user research, usability testing, and iterative prototyping.
UI/UX Designer and WordPress Developer
Abstrat Studio
(2023 – 2024)
As part of Abstrat Studio, I combined UI/UX design and WordPress development to create visually engaging and user-friendly websites tailored to client goals.
UI/UX Designer
Grupo Ideias Dinâmicas
(2020 – 2023)
As a UI/UX Designer, I collaborated on innovative projects including art museums and digital water management platforms, focusing on user research, concept development, and user-centered interface design.
UX Designer and Co-Founder
Swood
(2019 – 2019)
Co-Founded Swood, an app focused on employee benefits management, leading the design and research process from discovery to prototyping and early product definition.
UI/UX Designer and Web Developer
Think Tank – Marketing e Comunicação
(2018 – 2020)
Designed and developed digital assets within a multidisciplinary marketing team, including websites, landing pages, A/B test variants, and Mailchimp email layouts, ensuring consistency with marketing strategies and campaigns.
Certificates
Graphic Design
IPFEL (2006)
Web Development (Front-End + Back-End)
FLAG (2017)
UI/UX Design
FLAG (2018)
UX Design
ACCENTURE (2023)
SAFe for Teams
SCALED AGILE (2024)
Agile Foundations
MIXED AGILE ARTS (2024)
Scrum Foundations
MIXED AGILE ARTS (2024)
Kanban Foundations
MIXED AGILE ARTS (2024)
Enterprise Design Thinking Practioner
IBM (2025)
Design Stack
Photoshop
(+10 Years)
Illustrator
(+4 Years)
Adobe XD
(+4 Years)
Figma
(+4 Years)
Affinity Designer
(+4 Years)
Development Stack
WordPress Ecosystem
(+10 Years)
HTML
(+9 Years)
CSS
(+9 Years)
JS/Jquery
(+8 Years)
PHP & MySql
(+5 Years)
Bootstrap
(+7 Years)
REST API
(+5 Years)
Netlify
(+1 Year)
Web Hosting Management
(+7 Years)
How I Think About Design
I believe good design is about bringing clarity to complexity. It is the process of understanding people, organising information and creating experiences that feel intuitive, purposeful and easy to navigate.
Design does not happen in perfect conditions. There is often an existing system, evolving requirements, technical limitations or competing priorities. I see these constraints as part of the challenge. The goal is not perfection, but creating meaningful progress and helping products become clearer, more useful and easier to use over time.